SEO BASICS: On-page and off-page SEO


What is SEO? SEO stands for Search Engine Optimization. The primary goal of SEO is to get your website ranked on the first page of search engine results pages (SERPs). To do this, SEO experts use various strategies designed to boost the rank and traffic flow of a website. This blog post will go over what basic SEO is and how they work so you can start using them today!


Keyword Research and content


The SEO process can be split up into two steps: on-page and off-page optimization. SEO experts spend a significant amount of time finding the right keywords to target to rank higher organically in SERPs. They also use these keywords as anchor text links when writing content for blogs, articles, social media posts, etc., which will boost their ranking even more!


On-page optimization refers to all the things you do that are meant to improve your website’s organic rankings through search engine algorithms such as meta descriptions, headers tags, content on your website. This type of optimization is the first step to take if you want to achieve good results.


You should aim to have at least 1.000/2.000 words per article based on the most recent research. Your content must be unique and fresh to avoid search engine penalization.


Off-page SEO:


Off-page SEO instead refers to SEO practices that are done externally from your website. To rank on Google and other search engines, you need to have a good amount of backlinks.


Backlinks are like ‘votes’ given to your website, the more, the better usually, but you need to find the right balance between them because not all the backlinks have the same impact on your SEO.


You can get good backlinks doing guest posting or blog commenting, for example. If you create and distribute good content, many people will be happy to share it! Another great way to get good backlinks to your site is through social media. If someone sees you share a post and they like it, they may click on the link to your site as well!


If you do this the right way, it’ll be beneficial because your site (and your company) will get exposure from new people who may not have known you existed before! In 2021 the most important aspect of SEO is establishing yourself as an authority in your field if you want to be noticed by Google and other search engines.


A final aspect if you want to do SEO the right way is to have a mobile-friendly website. This will ensure you get great rankings on Google because SEO experts know that most users access search engines through their smartphones or tablets, not a desktop PC!


You should remember that SEO requires work and time to be effective. SEO is not a magic button. This means that you could wait up to 6/12 months to see improvements.


This SEO basics article has provided you with a handful of SEO tips to get your website ranked on the first page of search engine results pages.

However, it’s not enough to read this blog post and expect great SEO results! You still have all the work ahead of you – SEO requires time and effort to be effective. Still, if done right, it doesn’t require complex maintenance, so SEO is an excellent long-term project for any company looking to grow its following or products online.